Under Armour

APPAREL OF THE NFHS NETWORK

PlayOn! Sports High School Marketing developed a program to gain market share over Nike and Adidas in the high school space. Program includes category exclusivity on the NFHS Network and with the NFHS, content creation, social media strategy, NFHS conference strategy and development of the “School Branding Initiative”.

Program Highlights:

40-week Highlight Series “UA Highlight of the Week”
Create “School Branding Initiative”
Converted all Fulton County to “All Under Armour”