OFFICIAL DINING ROOM OF HIGH SCHOOL SPORTS
PlayOn! Sports High School Marketing developed a program to brand Olive Garden as the “Official Dining Room of High School Sports”. All 841 Olive Gardens were connected to the biggest high school in their trade in efforts to become more ingrained in the communities they serve. Anchor idea is two national “Spirit Nights” where 10% of dinner sales are donated back to partner high school.
Estimate over $1M donated back through Spirit Nights
Nearly 8% increase in sales on Spirit Night
Activating 841 communities simultaneously