TARGETED DIGITAL CAMPAIGN, STATE CHAMPIONSHIP & LOCAL LEVEL
PlayOn! Sports High School Marketing created a program for Cricket Wireless to extend their messaging to the high school audience in 12 key states. The program includes digital advertising on the NFHS Network, local activation at high school events, branded tickets with drive-to-retail coupon, and significant activation at the state basketball championships. Also key to the program is an offer to all Cricket Wireless subscribers for a free one-month subscription to the NFHS Network.
Content creation: 18 curated highlights/12 states
Onsite activations: 125
Upcoming state basketball championship activations: 70