IN-STATE VISIBILITY WITH THE “529 INITIATIVE”
PlayOn! Sports High School Marketing worked with the policy director to build-out a customized partner sponsorship that included several activations at Mississippi state football and basketball finals. College Savings hosts half-time contests where two attending fans are chosen to compete in a sixty second football toss or foul shot contest, and the winner is awarded a $529 scholarship. All events are shown live int he televised broadcast and the Mississippi State Treasurer or Policy Director typically presents the check. This individual also participates in live, on-camera interviews during these events. College Savings also receives digital advertising assets on the NFHS Network and social sites.