Top 10 Facts about High Schoolers “Gen Z”

Generation Z and high school students in particular, are a coveted consumer segment for brands. Making up about a quarter of the U.S. population, they spend approximately
$44 billion in the US. For brands and marketers interested in reaching and connecting with teenagers in high school today, young adults between the ages of 13-18, here are some healthy insights:

  1. Gen Z is the most ethnically diverse generation in US history. Nearly half, or 47% of this generation are ethnic minorities.
  1. Over half of Gen Z wants jobs that impacts the world and 76% are concerned about humanity’s impact on the planet.
  1. They are digital natives, and mobile first consumers. They are two times more likely to shop via mobile devices than on desktop.
  1. Their media consumption habits are significantly different: they watch between two and four hours of YouTube a day, but consume less than an hour of traditional TV a day.
  1. They are the heaviest users of digital apps like Snapchat and Instagram, spending between 3 and 4 hours a day on these social media apps
  1. They use Facebook sparingly, less than 15 minutes a day.
  1. Their attention span is 33% shorter than Millennials; if brands want to capture their attention, they will have just 8 seconds to do it.
  1. They are three times more likely to open a chat message through a push notification, and find email to be an outdated communications method
  1. Young adults between the ages of 13 – 18 are among the earliest adopters of ad blocking software. Privacy is one of their top concerns.
  1. 2 out of 3 young adults prefer to see real people in ads, rather than celebrities, but if brands do select celebrities, teens prefer YouTube or social media celebrities.

 

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PlayOn! is the expert on high school communities. Our mission is to honor and celebrate the commitment and achievements of high school students, parents, coaches, and teachers — inside the walls of the schools and in communities across the country.  Our services, products and programs exist for students and teachers by students and teachers. Our corporate partnership program supports this mission by teaming up with organizations that share our values and seek to support our communities’ needs.

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